Re: Oprah sends sales of Swedish crisp bread through the roof

In rec.arts.tv on Mon, 12 Mar 2007 16:53:36 +0000 in Msg.#
<o71bv2hhuk1jesd8f286qon841spni47jc@news>, wasa matta
<heyoprah@wasa.matta.se> wrote:

> Oprah Spikes Sales of Swedish Bread
>
> Oprah Winfrey Snack Leads to Soaring U.S. Sales of Swedish Crisp Bread
>
>
> STOCKHOLM, Sweden (AP) -- A Swedish crisp bread maker has seen its
> U.S. sales rise by 50 percent after Oprah Winfrey sunk her teeth into
> its crackers on her talk show, a company spokeswoman said Friday.
> Winfrey was airing a lifestyle program about food and health on Jan.
> 15 when she pulled out a box of Wasa Crisp Bread, Sweden's biggest
> producer of the traditional rye bread, and made herself a sandwich.
>
> "My U.S. colleagues called us the day after and just cheered," Wasa
> spokeswoman Karin Nilsson Malmen said. "Within one week of the show,
> we could see that U.S. sales had risen by 25 percent, and now it is up
> by more than 50 percent."
>
> Wasa had nothing to do with show, Nilsson Malmen said, but added it
> was very happy about the promotion and that it had sent a letter of
> thanks to Winfrey.
>
> In 2005, Wasa had U.S. sales of about 100 million kronor ($14
> million). The company is owned by Italy's Barilla Group.

An endorsement by Oprah is almost as good as winning the lottery. Now
if I could only learn to like the wasa bread.


Loretta

--
In tribute to the United States of America and the State
of Israel, two bastions of strength in a world filled with strife and
terrorism.

On Mon, 12 Mar 2007 17:42:50 -0400, Ronetta@webtv.net (Loretta
Eisenberg) wrote:

>An endorsement by Oprah is almost as good as winning the lottery. Now
>if I could only learn to like the wasa bread.

I hear ya there -- I think it tastes just like cardboard. Come to
think of it, how many carbs do you think are in the box? ;-)
--
BlueBrooke
T2/D&E/June 2005

A1c Oct 2006 -- 5.8
A1c Jul 2005 -- 6.8

Telling me it is true does not make it so.

I bought my first pack recently. I think I like Rye Krisp better. The
nutrition is similar, though each piece is smaller( with less carbs),
but I just like the taste more...

Morris

On Mar 12, 2:42 pm, Rone...@webtv.net (Loretta Eisenberg) wrote:
> An endorsement by Oprah is almost as good as winning the lottery. Now
> if I could only learn to like the wasa bread.
>
> Loretta
>
> --
> In tribute to the United States of America and the State
> of Israel, two bastions of strength in a world filled with strife and
> terrorism.

"Loretta Eisenberg" <Ronetta@webtv.net> wrote in message
news:17334-45F5C95A-595@storefull-3231.bay.webtv.net...
> An endorsement by Oprah is almost as good as winning the lottery. Now
> if I could only learn to like the wasa bread.
>
>
> Loretta


Loretta if you try the one called "Light Rye" it is really delicious.
Tastes to me like a really good Jewish rye, but of course in a crunchy
cracker rather than a nice chewy bread.

I only like the Light Rye one myself. Have tried some of the others and
they taste like cardboard, or else the whole grains are too tough to chew.

Evelyn



> --
> In tribute to the United States of America and the State
> of Israel, two bastions of strength in a world filled with strife and
> terrorism.
>

morris <morrisolder@comcast.net> wrote:
: I bought my first pack recently. I think I like Rye Krisp better. The
: nutrition is similar, though each piece is smaller( with less carbs),
: but I just like the taste more...

: Morris

Rye Crisp usually are salted so add salt I don't need and are less
flexible in use. I like to sometimes put sweet stuff on the Wasa or
Ryevita crackers like sweetener and cinnamon or some of my home made no
sugar added jam. this woul dnot go to well with a salty cacker. I use
them rather than eating bread adn can have 2 or three with an egg or
smoked salmon breakfast.

It really is a taste matter. I often get the ryevita becuse they are much
cheaper at one of the stores I frequent.

Wendy

Evelyn Ruut <evelyn.ruut@gmail.com> wrote:

: "Loretta Eisenberg" <Ronetta@webtv.net> wrote in message
: news:17334-45F5C95A-595@storefull-3231.bay.webtv.net...
: > An endorsement by Oprah is almost as good as winning the lottery. Now
: > if I could only learn to like the wasa bread.
: >
: >
: > Loretta


: I only like the Light Rye one myself. Have tried some of the others and
: they taste like cardboard, or else the whole grains are too tough to chew.

: Evelyn

The light rye is one of the lower calorie and carb ones. The other is
fiber rye.

Wendy

"W. Baker" <wbaker@panix.com> wrote in message
news:et6pdr$5th$2@reader2.panix.com...
> Evelyn Ruut <evelyn.ruut@gmail.com> wrote:
>
> : "Loretta Eisenberg" <Ronetta@webtv.net> wrote in message
> : news:17334-45F5C95A-595@storefull-3231.bay.webtv.net...
> : > An endorsement by Oprah is almost as good as winning the lottery. Now
> : > if I could only learn to like the wasa bread.
> : >
> : >
> : > Loretta
>
>
> : I only like the Light Rye one myself. Have tried some of the others
> and
> : they taste like cardboard, or else the whole grains are too tough to
> chew.
>
> : Evelyn
>
> The light rye is one of the lower calorie and carb ones. The other is
> fiber rye.
>
> Wendy

FYI, I've been using the Fiber Rye for a few years now, but last time my
husband looked for them at the market, the guy who was replenishing them on
the shelves said they're dropping the Fiber Rye.

Barbara

"Barbara Brenner" <bbrenner4@yahoo.com> wrote in message
news:5a170pF2m5n62U1@mid.individual.net...
>
> FYI, I've been using the Fiber Rye for a few years now, but last time my
> husband looked for them at the market, the guy who was replenishing them
> on the shelves said they're dropping the Fiber Rye.
>

"they" meaning the branch, the particular chain-grocery company, the
distributor, or the manufacturer?
bj