Funny thing, bodybuilding magazines are big and bulky, compared to
running magazines, which are slim and thin! Funny thing, indeed: I'd
have thought that the running and jogging market was a lot bigger than
that for pumping iron -- especially when you consider that the
advertisers for muscle mags are almost entirely from the bodybuilding
cottage industry, whereas car companies and mainstream food and
clothing companies form half of the advertising in a running magazine.
Well, I have in mind "Runner's World" only ([and just why is that not
"Runners' World," plural??] though I have leafed through an issue or
two of the even-skinnier "Running Times"). The muscle mags I know are
Iron Man, Muscular Development, Muscle & Fitness, and Muscle Mag
International.
I find the articles in "Runner's World" (RW) much more interesting
than most of those in the muscle mags. RW articles are more
intelligently written -- hardly any spelling errors, awkward
grammatical constructions, or repetitive use of words and phrases (not
to mention ideas!) -- and even more believable. With muscle mag
articles, I sometimes even get the feeling I'm reading a usenet post,
I really do!
So I've subscribed to RW, even though, interesting as their articles
are, they're actually very short, almost what other magazines
(including the muscle mags) would have for sidebars! The muscle mags
*always* do "what's new" department that are really just more
advertising of products, even outright cut-n-paste of ad copy straight
from the companies! And their articles are so damned contradictory,
even within the same issue, from one writer to another.
Unfortunately, subscription freebies for all seem to suck: a little
"home-made" pamphlet on how to "run faster/longer/safer" or "GET BIG
BICEPS NOWWWW!!!!"
Frankly, I'm surprised there isn't more variety out there. There
seems to be only two running mags on any given newsstand, and four
bodybuilding magazines (I'm not counting that "lifestyle" shit like
"Men's Health"). I can't believe there are way more news and
political magazines! I mean, not too many folks seem to care about
the news and such, whereas gyms are all over the place (the NYSC chain
just opened up another branch near me, and I'm in the so-called Outer
Boroughs of NYC!)...what the heck are all these people reading on the
toilet in the gym???