Modeling is when you find people who have the skills, knowledge or
results you want and you simply copy-cat their methods, allowing you
to duplicate their results as fast as humanly possible. Modeling gives
you an unfair advantage that speeds up your rate of progress and
slices years off your learning curve.
Modeling is the secret that's been used to "reverse engineer" the
intelligence strategies of Albert Einstein, the creativity strategies
of Walt Disney, the musical strategies of virtuoso violinists, the
persuasion strategies of star salespeople, the investment strategies
of financial geniuses, the leadership strategies of winning coaches
and the medal winning strategies of elite athletes.
So I thought, "Why not use modeling to uncover and duplicate the
health and fitness strategies of men and women who conquered aging and
disease?"
The idea of "modeling health & fitness" made all the sense in the
world to me.
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