THIS GIANT HOSPITALITY GROUP IS BETTING BIG ON PHILIPPINE TOURISM

One of the world’s biggest names in hospitality is betting on the local tourism industry and is set to expand its footprint in the Philippines. Marriott International said two new properties are expected to open by the first quarter of 2025: AC Hotel Ortigas, with 150 keys, and Fairfield by Marriott Mahi in Mactan, with 196 keys. 

The American hospitality chain currently has 10 properties located in six destinations in the country, including its flagship Manila Marriott Hotel at Newport City in Pasay. The others are Courtyard by Marriott in Iloilo, Sheraton Manila Bay, Sheraton Manila Hotel, Clark Marriott, Four Points by Sheraton in Boracay and in Puerto Princesa, The Westin Manila, Sheraton Cebu Mactan Resort, and Fairfield by Marriott Cebu (Mandaue).

Marriott has signed different management agreements with several owners and developers, including Megaworld Corp. for Marriott properties in Newport City in Pasay, AppleOne Properties in Cebu, Hann Development in New Clark City (NCC) in Tarlac, Robinsons Hotels and Resorts Corp. in the Ortigas central business district, and others.

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Other projects across the country are in various stages of development, including in Davao, NCC in Tarlac, Palawan, and Bohol.

"We see the growth, we see the potential, we see the untapped markets, and we are connecting that with local partners that are interested in joining with us," said Bruce Winton, Marriott International’s multi-property vice president for the Philippines. 

Winton’s "positive" outlook for Marriott’s properties aligns with the general recovery of tourist arrivals in the country. The Department of Tourism (DOT) has projected inbound arrivals to reach 7.7 million this year, 41.3-percent up from the 5.45 million recorded last year. 

"The intent and the desire to grow the tourism industry as a main pillar of the Philippine economy…and DOT’s projection of 12 million arrivals by 2028 — I don’t know how many markets around Asia Pacific  are projecting a 50-percent growth in tourism over the next three years—so that’s definitely got Marriott International’s attention," Winton said.

The executive said Marriott’s own properties, particularly in Metro Manila, have already exceeded pre-pandemic records, with overall revenue per average room (RevPAR) "growing by 20 percent from 2019" thanks to the return of the corporate travel, and normalization of leisure travel.

During a news briefing to present the Marriott Group’s plans in the country, Winton also highlighted the company’s sustainability initiatives. These include tapping local farmers to supply fresh produce and establishing hydrophonics gardens onsite for vegetables and herbs. The group is also instituting a general reduction in energy-consumption program, a renewable energy project for the properties in Newport, which consists of the construction of 8,000 solar panels in the integrated resort, 85 percent of which is already complete.

The company has also started a portioning initiative in its own cafeteria that serves 8,000 meals a day that Winton estimates has reduced food waste by as much as 70 percent.

"We also collect rainwater, tapped underground fresh spring for our freshwater, and have chiller optimization, across the country," he noted. "If you’re a successful company in 2024, sustainability is the heart of everything you do. And I assure you that’s the case for Marriott," said Winton.

The Department of Tourism has projected inbound arrivals to reach 7.7 million this year, which is up 41.3 percent from the 5.45 million recorded last year.

2024-06-25T04:17:01Z dg43tfdfdgfd