A MAJOR new report by World Travel and Tourism Council (WTTC) and the Trip.com Group, together with Deloitte, revealed a heightened appetite for sustainable tourism among consumers with 69 percent of travelers actively seeking sustainable travel options.

In this follow-up report, WTTC joined forces again with leading global travel service provider Trip.com Group and its major consumer brands, namely Trip.com, Ctrip and Skyscanner Trip.com Group — with additional data sourced from Deloitte — to analyze trends that shaped the travel-and-tourism sector last year and that would continue to do so throughout 2023.

The report, "A world in motion: Shifting consumer travel trends in 2022 and beyond," showed that sustainability was a key element of the travel agenda with travelers eager to reduce their carbon footprint and support sustainable tourism.

According to a survey included in the report, three quarters of travelers were considering traveling more sustainably in the future, and nearly 60 percent had chosen more sustainable travel options in the last couple of years.

Another survey also found that around three quarters of high-end travelers were willing to pay extra to make their trips more sustainable.

Last year, following more than two years of travel disruption, travelers made clear their wanderlust was very much alive with a 109-percent increase of international overnight arrivals, compared to 2021.

According to the report, last year, consumers were willing to stretch their budget for their holiday plans with 86 percent of travelers planning on spending the same.

2023-01-30T17:41:15Z dg43tfdfdgfd